Finish Germany voyage_15 Oct. 2015_vol.2

In the trade fair of ANUGA, a France-Germany comparison between business and volume of voice theory at the same level was told. I surpass far our imagination, and the strategy about the circulation and the development of adjoining people includes the aspect of how to get along in life in Europe. In addition, the thing that there was unusually much by this exhibition is that there were many not only the story of the main business but also brand development and questions for thought = philosophy (philosophy) of our own. Even if it was the confirmation matter which how would think about development of the adjoining European Continent where information and the circulation were shared instantly in future, I felt it.




In this exhibition, we were able to talk to chefs and local long-established brand. Germany is particular trying to build a very friendly relationship with Japan and we share the similar spirituality. The current trade involves a variety of international affairs, such as terrorism and immigration problems. This is another fact of the other side of international business in the world. That's why, it must be considered whether it is possible to make storong commitment in the future. Connection of culture by this eclipse is a world peace followed the road of a long-term view, in fact this is thought that it is the shortest route that we have crossed my mind.



In 2014, for the first time of the trade fair in Europe was SIAL in Paris, France. Standing glamorous stage, I found something in common under the atmousphere that values tradition and share the respect for company's long history. Experiencing France and Germany, the European trade fair is not only for business, we have to evaluate the past life and accomplished it has achievements and culture itself. Living today is where the exchange of people is being carried out. In other words, feelings and brand philosophy of the founder, is the path from the past, present, and to the future.



Yamamo takes over the business over the 150 years. We have been creating a "thing = Industry", visited a foreign country, and introducing to the local people. It is based on the thought that "I want to create a new culture in the world from the local side of Japan". This time of trip, I was able to gain confidence in the methodology that I have found. The way to the airport, asking my self "the next path". Thinking about past experience, I thought the answer is in this cultural sphere.
_ From October 7th to 15th



2015年の欧州出展はドイツ、ケルンで行われるANUGAであった。その最大の見本市はドイツとフランスをリレーするかたちで行われる。すなわち、隔年でANUGA KOLN MESSE(アヌーガ ケルン メッセ)とSIAL PARIS(シアル パリス)が開催され、双方連続で出展することが食品の国際展開の花形とされている。国をまたぐ華やかな国際舞台の連続性の中で、地方の小さな蔵元が双方を経験できる喜びを感じ、ケルンとパリの空気を得たことは私たちヤマモの大きな自信となった。会社や事業の規模は関係なく、文化や意志を世界に伝えることはできるのだ。

Finish Germany voyage_15 Oct. 2015_vol.1

ANUGA which was held in Cologne,Germany was the European Exbition that we participated in 2015. The largest trade fair is carried out by turns in Germany and France. In other words, ANUGA KOLN MESS and SIAL PARIS are held every other year and continuously participating both exhibitions are considered as a ideal path for globalizing food industry. In the glamorous global stage, I feel pleasure that we as a small brewery in the region can experience and touch the atmosphere of both exhibitions. That experience gave Yamamo the confidence. Regardless of size of the company or business, we can relay the culture and will to the world.


欧洲参展商在2015年是ANUGA这是在国进行,在科隆。交易会最大的是中继国和法国的形式进行。换句话说,它是在举行ANUGA KOLN MESSE及SIAL PARIS双年展,在两个连续展出有食品的国际化扩张的渴望。在全国各地的连续性迷人的国际舞台上,该地区的小型啤酒厂已经感觉到,你可以体验到既喜悦。我们知道,科隆和巴黎参展的感觉。这是Yamamo的一大信心。公司或企业的规模,不管了,它可以做传达的文化和意愿,走向世界。


In the Dusseldorf airport, I felt a unique atmousphere for the guide board. Gothic characters and also toned down but colorful deployment were unprecedented experience. In addition, people are formaly dressed. Even wearing a suit or the way of setting hairstyle, seems like the polite and classical appearance. At the time, I was wearing an oversized sweater and carrying suit case that set myself off from this environment.



Riding the Benz taxi in which seems too basic to mention in this country, it is hard to communicate with driver in English. Some required gestures. I actually had similar experience in Paris last year, but not exactlly the same, I felt. Probably it is because the countries are different. Even though I do have travel experience in European countries, however again I realized that each countries have different backgrounds.



Try to explore a city. There are many local retail stores just like Japanese style of cigar store. There were no convenience store around. Well developed transportation system with on time schedule, such as Railway, Subway, and Tram. Kind passenger yield its seat to travelers, other passenger was riding railway with the bike.



On the other hand, the scene of the meal. The pub enjoys even night on weekdays to beer one hand under one column of temperature that reached the bottom with the prosperity in the night. The small glass with craft beer inside, there is the big coaster under it which has a logo of brewery. There are a potato and mustard beside. Also the plate with sausage and sauerkraut just exactly what I imagined before a voyage.


Germany Voyage_vol.2へ続く
Continues to Germany Voyage_vol.2
繼續Germany Voyage_vol.2


ドイツのケルン国際食品技術専門見本市Anuga FoodTec 2015(アヌーガ・フードテック)に出展のためドイツへと渡航します。春先に国内出展企業の選考を通過し、この度の出展に至りました。昨年のフランスのSIAL PARIS 2014の出展に引き続き、食品会社としては花形の出展ルートと考えております。地方の小さな蔵元でも世界に挑戦することができ、その価値観や意志を共にする仲間を見つけてきたいと思います。

About Germany voyage_2015.10.07

For exhibitors in Cologne, Germany international food technology trade fair Anuga FoodTec 2015 and then travel to Germany. It passes through the selection of domestic exhibitors in early spring, and came to exhibitors of this time. Following the exhibition of the last year of the French SIAL PARIS 2014, as a food company I have been thinking and exhibitors root of the star. It can be a challenge to the world even a small brewery local, I would like to have to find a companion to understand the values and the will.





About Portland_2015.06.14

A year ago, I had to experience the life style rooted to travel the land and living in Brooklyn. Then, I experienced the Istanbul mingle the east and west and the past and present, have experienced Paris to pursue the beauty and history. In response to this experience, I have been driven by the origin Portland Culture experience greed for a long time the American West Coast culture. During Fortunately participation is recognized Seattle travel of June this year program, I decided to Portland to go in one night two days to arrange the Amtrak train, began the path design of the short journey.



シアトルのKING STREET STATIONからは列車で約4時間。秋田ー東京間の時間と変わらない列車は、どこか慣れ親しんだ感覚があり、車窓から眺める景色は飽きることがなかった。道程では湖畔に停泊するヨットやキャンピングカーが横付けする住宅など、日本と異なる旅のスケールが自分を虜にし、異なる場に身を置くことの幸せを感じた。列車から眺める夕日は次第に赤さを増し、UNION STATION到着の頃には、通りの人影もまばらとなっていた。

About 4 hours by train from Seattle KING STREET STATION. Time and unchanged train between Akita over Tokyo, there is somewhere a familiar feeling, scenery to look at from the window of the train had never get bored. Such as housing yachts and campers anchored on a lake is alongside, I felt the scale of Japan and different journey. And I felt the happiness of putting myself in a different place. Sunset to look at from the train gradually increase the redness, the time of the UNION STATION arrival, people of the street was small.


到着したポートランドは意図せずハレの日。Portland Pride Festival and Paradeが行われていた。路上をジャックしたライヴイヴェントやLGBTによるPride Paradeも盛大に街を彩る。ACE HOTELもPOWELL'S BOOKSもポートランドを代表するカルチャー発信地としてそこにあった。ポップでウィットに富んだアメニティ、街や店舗のデザインされたサインの分かりやすさ。それらはサブカルチャーと混在し、共生する新しいかたちに見え、その発揮する効果に驚かされた。

And arrived Portland had a terrible day of the festival. Portland Pride Festival and Parade has been carried out. Pride Parade due to the live Event and LGBT have Jack on the street also grand to decorate the city. ACE HOTEL and POWELL'S BOOKS was there as a cultural epicenter representative of Portland. Amenities witty pop, Ease of understanding of the sign, which is the design of the town and shops. They are mixed with subculture, it appeared in a new form to be symbiotic, I was surprised to the effect that the exhibit.

抵達波特蘭有一個節日的可怕的一天。波特蘭驕傲節遊行一直進行。驕傲遊行,由於現場活動和LGBT有傑克在街上也盛大裝飾城。 ACE酒店和鮑威爾書店在那裡波特蘭的文化震中代表。設施詼諧的流行,輕鬆的標誌,這是該鎮和商店的設計的理解。它們與亞文化混合,它出現在一個新的形式是共生的,我很驚訝,大意是展覽。


It's a few hours can be action in the city of Portland, but there are many things that I want to see. I decided to go around and look at the center large furniture and select shop, the dining experience and a micro-brewery. From keywords that are symbolized by the "native" or "tribal", the craftsmanship and the department of the select of manufacturing, it is possible to see the life itself and human roots of the land. On the other hand, in the food culture fusion of hobby culture and food that can be called super-subjective it had created a unique eating experience.


BEAM&ANCHORで勧められたMISSISSIPPI AVE.では90年代の渋谷原宿を思わせるような若者とストリートカルチャーが力強く、自由を形成する空気を味わうことができた。それは、ルールや秩序が守られ、落ち着いたシアトルのものと異なり、溢れるほどの若いエネルギーが文化や経済活動を通じ、西海岸の今現在を推し進めているような気がした。

Strong youth and street culture, such as reminiscent of Harajuku, Shibuya of the 90s in the Mississippi Avenue that has been recommended in BEAM&ANCHOR, had made a free atmosphere. It is the rule and order are protected, different from those calm of Seattle. Through a lot of young energy cultural and economic activities, and I feel like is working now for the current reform of the west coast.



Music, fashion, art, sports, the outdoors, food .... Many of culture that form the city of Portland. Also came in who they are from somewhere, some are friendly in this town, polite as had simpler. It's also try to take in travelers. Acting as to play, play to work. City where young and old can defeat play culture. Pride is the regional people, that's why, the figure is full of charm, I directed an eye on the world. Culture is a journey, travelers will come in search of it. I wanted to continue to stay in a location that journey and life and culture mingle.
_ June 14 to 15




Finish Seattle voyage_2015.6.19_vol.2

It is important to continue a sustainable industry in the region. That it was in the consumption behavior of citizens, was a mature Farmers Market. Growers produce sustainable products to a person that is required, consumers support the growers to buy what you need directly. It seems like a simple mechanism, in the modern role is specialized, it is difficult to this argument alignment. Surprising in its scale, every year the market will expand, I have always overflowed from the even street merchants also purchaser. A small opening space introduces the CSR activities and stories of companies, even had played shop window effect. Under the blue sky, we can feel the joy involved in Looking "thing necessary" and happy the next generation of society.




In the program, the event was held in collaboration with the "Jungle City" in the Seattle media. Participants themselves the current activities and talk sessions to proceed description to talk in Japan, were also made introduction of the goods and services. The event had you coming to many people of Japanese community. Source of lively exchange of views, we were able to finish remains success.Long to catch the social changes of Seattle, I was able to interact with seniors who are active in the field. It was those very happy because I want to know the world.



We are at the end of the program visited blueberry farms and oyster fishing grounds, the University of Washington. Through the experience of food, considering the nature of modern society and the individuals and consumption. In one night of the inn experience, I was able to experience a completely disappear environment people of the sign. On that night, we were talking about the significance of that participants each was able to participate in the voluntary program. In addition, it was the story as a look back on things from this of itself (relrection). We were able to soil to grant the story since has been carried out thoroughly to accept others. It is through the others, which means that they have grown as a leader of society. We had been to think that want to achieve their own.



I took a lot of time to put together this travel-mentioned. Now we have completed the education program in Seattle, it's from strongly impressed with Britt and Izumi-san that seems life mentor. That can not be express in words, it was possible to learn from two people a big love. The growth of visitors to the turning point of my life, there is a possibility that the immeasurable. They focused on there, gave me an individual notice. To go to change the society, it is necessary to own changes. In order to obtain a conditioned gas to be its trigger is firstly necessary to accept others thoroughly.



"It is a food and agriculture going to change the future big society". Initially, I had to not be able to feel their intent in the program. However, it is promoted its own to figure which participants grow as a team I brought a change. It gradually becomes a large flow, to involve all of the inner surface, and let me have a consciousness of the next generation of leaders. And I thought to try to cherish the Tohoku region that cause is a place of my life change.



People are plowing the soil, planting the seeds, to pull out the weeds, the harvest. It is a series of operations that follow from the beginning of the human race is farming. It even also walks of life in modern society, and does not change. We went through this understanding, we proceed with individual to walk. We change in itself this program has realized that there is a possibility to change the society. So, we have decided to mind If you do reform as a party. What fruitful of this inner surface, it was a product of this program. Everyone was thanks to strong growth in Seattle, and you understand the great love in the deep. We are feeling the favor to them, promote the history. Also for us to go in response to the big love.
_From June 6 to the 19th




Finish Seattle voyage_2015.6.19_vol.1

About two weeks in the United States west coast of the journey for me, was relatively long in the last few years. I was delighted to be able to participate in the program to nurture a leader of food and agriculture. But I felt uneasy to long-term collective action. It is in accordance with their own sense as a manager of the company, because has been determined by one person. I for such period is longer, I was worried about the period of time to spend at all. But why, I participated in this program, I felt the need to find an unknown myself. I first met with people of the participants at Narita Airport of departure. I began the journey never ever experienced.




Seattle to arrive at approximately 7 hours from Narita. Blessed with weather, the port city where the blue sky spread was full of open feeling. We were able to participate and to immediately program also at the beginning of jet lag. In the park until iLEAP a lot of people are playing with children and animals. We met a group of organizers Britt and Izumi-san and the staff of the Kei-san. Our participants 11 people are greeted by many people, living in Seattle has started finally.



This time of Seattle sun long. Sunset's about a 9 o'clock at night. After the end of the program I was feeding into downtown Seattle center city. In this town there is Microsoft, Amazon, Starbucks, Boeing. City that large companies enter one's name. On the other hand in the street, so that it is in the hippie culture, I was able to feel the freedom of the American West Coast. Overall life time are spacious, but it seemed to be a culture rooted in the land there.



Sunny continued, everyone says that it seems to have entered a little earlier in Vacances season. Moisture comfortable town, not easy to walk, there was a bustle even weekday night.. Continuing the walk, we were able to experience a new concept in the field and the brewing industry in the manufacturing of the West Coast. They can not be bound to the common sense of the industry, a culture that has the individual had been fully demonstrated. Fusion of dynamic industrial and delicate commodity. Proposal of way of life for you to experience a better commodity. Which is also something that has proposed a richness through the "food". They have nice edge, and was intended to enjoy.



iLEAP program was composed of two lectures and external inspection. The thing that reconsider the individual of the inner surface in all participants as if you invite an external lecturer in the former. Gardens and farms in the external inspection, supermarkets, restaurants are introduced, the United States of facing social problems each of the environment, education, had directs the resolution from the political standpoint. That's why, none has been financially is supported by government subsidies and donations, it had been assumed that the money flow by good intentions is correct the social structure.



There is also support for the large capital to represent Seattle, and to involve citizens and companies, and were trying to bring about the transformation of the social structure of Seattle to become a big swell. In addition, sea precisely because also a mountain also ingredients rich land, and to cherish that it is a "local", social air that can promote the future "sustainable" efforts had been building. This is what Seattle is the greatest feature of Washington, it was intended to be the key to think about the social structure of the next generation.


Seattle Voyage_vol.2へ続く
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繼續Seattle Voyage_vol.2



About Seattle voyage_2015.06.06

Of this time travel, in order to participate in the internship program to foster global human resources, it will head to Seattle. The anticipation of the coming age, whether such should be what local traditional industries. To live in the same era, who announced a direction to the next generation, what you're seeing. I think one of the answers is in Seattle. This experience pushed me to a new stage, it will be a thing that leads me to where I aim. I would like to have touched on the American West Coast culture.


iLEAP x Junglecity 食と農のソーシャル・イノベーション

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